Creating a buzz
- key note:
Image is the general opinion most people have of a company or product. Brand image is the opinion people have of a brand. A brand usually has a name, a logo ( a symbol) and a design which everyone can easily recognise and which helps to identify it. Marketing experts work hard to create brands and promote the brand image through advertising campaigns. This process of branding is an important part of marketing, Most customers feel happier buying a famous brand than a product they don't know. The image of the brand has to appeal to the target market.
- New word:
fun
stylish
reliable
practical
fashionable dynamic
excellent engineering
latest technology
top-end: the most expensive products in a range
haute couture:(thờ trang cao cấp) making and selling very expensive clothes especially for women
off-the-peg:(May sẵn) clothes made in a factory, not specially for one person
fashion house : a company that designs, makes and sells fashionable clothes
designer label: the company's name on the clothes they have designed
loss leader : a product that is sold at a loss, but encourages people to buy more profitable products from the same company
glossy magazine a magazine using high quality paper with a lot of beautiful photos
hand-made: made without machines
talented: having a special ability
firms:(công ty) companies or small businesses
textile industry:(doanh nghiệp dệt may) businesses manufacturing fabric
output:(sản suất, đầu ra) production
domestic market: (thị trường nội địa) sales in your own company
advertising: telling people publicly about a product or service in order to persuade them to buy it: The cost of TV advertising is very high.
Brand:(Nhãn hiệu) a name that a company gives to a product so that people can recognise it easily: we built the Veuve Cliquot brand slowly over 7 years. Collocation brand name, brand image- branding (n)
image(n) the general opinion that most people have of person, organisation or product: Good advertising helps to promote a company's image.
logo(n) a design or way of writing the mane that a company or organisation uses as an official sign on its products and advertising: Nike uses tick as its logo
Promote:(v) (thúc đẩy) to try hard to improve sales of a product by advertising it, reducing its price : they are promoting her new film heavily - promotion (n) a special activity intended to sell a product or service
Publicity(n) (công khai) the attention that a person or company gets from newspapers, television: The shpw received good publicity in the media
target market (n)(thị trường mục tiêu) a group of people that a product is aimed at ; advertising of the product is designed to make the product appeal to this group: you can't sell a product if you don't know the target market
value (n)(giá trị) the amount of money somethings is worth - value for money of good quality considering the price: these jeans are good value for money at only $15
fashion - fashionable
creation- creative Sáng tạo
commerce- commercial : thương mại
economy- economic : kinh tế
fame- famous : nổi tiếng
talent- talented
Comparatives and superlatives
Forming comparative adj
short adjectives(one syllable) + -er
the new model is cheaper
short adj ending -y /y+ -er
the client is happier with the new design
longer adj : more/ less + adj
I think this coat is more fashionable
irregular comparative forms
food - better
bad - worse
far- further
The new design is worse than the old one
to show difference
A is bigger than B
B is not as big as A
the V8 is faster than the V6
the V6 isn't as expensive as the V8
To show similarity
A is as big as B
Forming superlative adj
Short adj : the + adj -est
This laptop is the smallest one on the market
Short adj ending -y then y->iest
longer adj: the most/ the least + adj
It's the most beautiful dress in the show
Irregular superlative
good-best
bad- worst
far - furthest
which photo do you think is beat for our advertisement?
More
What can you use it for?
Who can use it?
what special features has it got?
How does it look?
What is it made of?
Who do you/don't you like it?
you can use it for a pc or laptop.
it is/isn't designed for use in the office or at home
it's ideal for a small room
it's suitable for people of all ages
it's got lots of space for booksand papers
it's very practical in my opinion.
It's look stylish.
It's made of good quality wood
top-end: the most expensive products in a range
haute couture:(thờ trang cao cấp) making and selling very expensive clothes especially for women
off-the-peg:(May sẵn) clothes made in a factory, not specially for one person
fashion house : a company that designs, makes and sells fashionable clothes
designer label: the company's name on the clothes they have designed
loss leader : a product that is sold at a loss, but encourages people to buy more profitable products from the same company
glossy magazine a magazine using high quality paper with a lot of beautiful photos
- vocabulary:
hand-made: made without machinestalented: having a special ability
firms:(công ty) companies or small businesses
textile industry:(doanh nghiệp dệt may) businesses manufacturing fabric
output:(sản suất, đầu ra) production
domestic market: (thị trường nội địa) sales in your own company
advertising: telling people publicly about a product or service in order to persuade them to buy it: The cost of TV advertising is very high.
Brand:(Nhãn hiệu) a name that a company gives to a product so that people can recognise it easily: we built the Veuve Cliquot brand slowly over 7 years. Collocation brand name, brand image- branding (n)
image(n) the general opinion that most people have of person, organisation or product: Good advertising helps to promote a company's image.
logo(n) a design or way of writing the mane that a company or organisation uses as an official sign on its products and advertising: Nike uses tick as its logo
Promote:(v) (thúc đẩy) to try hard to improve sales of a product by advertising it, reducing its price : they are promoting her new film heavily - promotion (n) a special activity intended to sell a product or service
Publicity(n) (công khai) the attention that a person or company gets from newspapers, television: The shpw received good publicity in the media
target market (n)(thị trường mục tiêu) a group of people that a product is aimed at ; advertising of the product is designed to make the product appeal to this group: you can't sell a product if you don't know the target market
value (n)(giá trị) the amount of money somethings is worth - value for money of good quality considering the price: these jeans are good value for money at only $15
N---ADJ
luxury- luxurious : somethings that is expensive and not really necessary, but pleasing and enjoyable: The store sells luxury goods such as perfumefashion - fashionable
creation- creative Sáng tạo
commerce- commercial : thương mại
economy- economic : kinh tế
fame- famous : nổi tiếng
talent- talented
- Grammar:
Comparatives and superlativesForming comparative adj
short adjectives(one syllable) + -er
the new model is cheaper
short adj ending -y /y+ -er
the client is happier with the new design
longer adj : more/ less + adj
I think this coat is more fashionable
irregular comparative forms
food - better
bad - worse
far- further
The new design is worse than the old one
Use
to show differenceA is bigger than B
B is not as big as A
the V8 is faster than the V6
the V6 isn't as expensive as the V8
To show similarity
A is as big as B
Forming superlative adj
Short adj : the + adj -est
This laptop is the smallest one on the market
Short adj ending -y then y->iest
longer adj: the most/ the least + adj
It's the most beautiful dress in the show
Irregular superlative
good-best
bad- worst
far - furthest
which photo do you think is beat for our advertisement?
More
- career skills
What can you use it for? Who can use it?
what special features has it got?
How does it look?
What is it made of?
Who do you/don't you like it?
you can use it for a pc or laptop.
it is/isn't designed for use in the office or at home
it's ideal for a small room
it's suitable for people of all ages
it's got lots of space for booksand papers
it's very practical in my opinion.
It's look stylish.
It's made of good quality wood
Chia sẻ bài viết chia sẻ
